While cyber crimes, job displacement, and sterilization are just some of the disadvantages of technology in the workforce, there’s no doubt that technology has still had a significantly positive impact, including increased productivity, greater flexibility, and more efficient communication. Take audio-visual technology for example, when used properly, it can make any workplace more efficient. How?
Here are 4 ways to take advantage of audio-visual technology in the workplace.
Video Conferencing
Of course, video conferencing is one of the most common ways to take advantage of AV technology.
For example, video conferencing tools, such as Zoom, Microsoft Teams, and Google Meet, mean teams holding virtual meetings to save time and reduce the need for travel. This is especially useful in today’s globalized professional world, where teams are likely spread across multiple locations and time zones. Video conferencing also allows for face-to-face communication, improving collaboration and stronger professional relationships as it allows for nonverbal communication, such as facial expressions and body language that enhances the effectiveness of communication.
Plus, it’s a versatile tool that can be used across different departments for different functions such as client meetings, job interviews, and training sessions.
Digital Signage
Digital signage as a product of AV technology is also advantageous for the workplace because it means an easy tool for visual communication, whether that’s displaying information or advertising content. Unlike traditional static signs or posters, digital signage can display dynamic content, such as videos, animations, or scrolling text, which is more engaging and informative.
In retail environments, for example, digital signage can be used to display product information or promotions that help to drive sales, such as the availability of professional unloading services. Or, in healthcare settings, digital signage can be used to give directions or to display important health information.
Plus it can be updated easily and quickly, allowing for up-to-date information without the need for printing and distributing new materials.
Interactive Whiteboards
Imagine a team of marketers brainstorming ideas for a new advertising campaign; taking advantage of AV technology in the form of an interactive whiteboard can make things a lot easier as it means not just being able to create a mind map or flowchart linking related ideas and concepts but even remotely sharing for feedback.
Interactive whiteboards can be used in a variety of other ways in workplace settings. Including:
- Training sessions where employees can engage with the material in real-time
- Sales presentations that allow sales teams to demonstrate products or services in real-time
- Project management where teams can visualize and track progress in real-time
Podcasting
Podcasts are another common product of AV technology.
In the workplace, podcasts can primarily be used to provide specialized training or other information, such as compliance regulations, that employees can listen to at their own pace.
Plus, they can also be used to promote thought leadership through interviews with industry expert employees that showcase a company’s knowledge and expertise in a particular field in a way that will ultimately drive sales.
By taking advantage of audiovisual technology in the workplace, organizations can greatly improve communication, productivity, and collaboration for a more engaged workforce, greater success, and higher sales.